Copico - Dali Foods Group Co., Ltd.

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Multi-Brand StrategyDaliyuanHaochidianCopicoHeqizhzengHi-TigerDoubendouMeibeichenLandibaoDaliyuan drink

Copic - Happy every moment, my Copic!

Delicious is a biscuit brand launched by the Group in 2004, breaking the monopoly of international brands in the high-end biscuit market.

复合型薯片

2003年，可比克品牌的推出，以“快乐每一刻，我的可比克”为品牌广告语，紧紧抓住年轻一代“青春、张扬”的个性特征，
用跃动的图形和文字，将欢快的气息融入品牌，凸显时尚、活力的品牌形象，成为深受中国消费者喜爱的休闲膨化食品品牌。

纯切薯片——更薄、更脆、更香

2017年，集团推出鲜切型马铃薯片——纯切薯片，
以“原薯鲜切技术”的独特工艺，对新鲜马铃薯进行直接切片，达到“薄、脆、香”的薯片口感。
纯切薯片的推出，为可比克品牌注入新鲜活力，开启快乐时刻。

嗨多浪薯片——嗨多浪，劲脆一浪接一浪

2018年，可比克推出嗨多浪波浪型薯片。
优选优质马铃薯品种，以“原薯现切”技术，直接切出波浪型薯片，片片劲脆，一浪接一浪。
嗨多浪，满足了消费者追求薯片口感、口味的体验和享受产品带来的快乐。现有“田园蔬菜味、蜂蜜烤肉味、藤椒石锅鱼味、辣黑鸭脖味”四种风味产品。

咔趣薯条——薯条型态休闲膨化食品副品牌

2014年，达利食品集团基于包装薯条未有强势品牌的市场机会下，以可比克主品牌作为背景，推出的薯条型态休闲膨化食品副品牌——咔趣薯条。洞察目标消费人群需求和竞争对手，打造出“呆萌、可爱、吃货的小咔丫”的卡通形象，和年轻消费群体沟通，塑造出“萌趣”与“美味”并存的品牌形象。

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